Insurance agency website design
Website design for independent insurance agencies — and nothing else.
Meridian designs, writes, builds, and maintains websites for independent insurance agencies. One person does all of it: a former P&C producer with 14 years in commercial and trucking lines. No account managers, no hand-offs, no designers guessing at what a coverage buyer needs to see.
$3,500 · Live in about three weeks · Independent agencies only
Why specialists win here
Insurance sites fail for reasons a generalist never sees.
Almost every underperforming agency site has the same handful of problems: the quote path is buried, the coverage pages are one generic "Commercial Insurance" page, the copy makes claims a carrier would object to, and nothing answers the visitor who arrives at 9 p.m. None of that is a design problem — which is why redesigning a site rarely fixes it.
A page per line of business
Auto, home, commercial auto, general liability, workers' comp, trucking, life — one page each, written for the buyer of that specific coverage. This is what makes local search work.
Copy that stays inside the rules
No unqualified superlatives, no coverage guarantees, no carrier logos you aren't authorized to use. Written by someone who has read an appointment agreement.
A quote path from every page
One click, above the fold, on every page. Short form asking only what a producer needs to make the call happen.
A custom customer journey
A guided selector, office routing, a bilingual path, or a conversational Lead Assistant — whichever fits your visitors. Never quotes, advises, or binds.
One lead destination
Inquiries delivered where your team works — your inbox, AgencyZoom, or another CRM.
Local search foundation
On-page metadata, sitemap, structured data, Google Business Profile setup, and mobile performance that doesn't cost you visitors.
How it works
Four steps, no technical knowledge required.
Free consultation
30 minutes to understand your agency, your clients, and what you need online.
Proposal & contract
Scope, price, and timeline in writing within 24 hours.
Build & review
Positioning, copy, design, and your customer journey — with two revision rounds.
Launch & hand off
About three weeks after content and access are in hand. Your domain, content, and transferable assets are yours.
Pricing
One published price. No drift.
$1,750 to start and $1,750 at launch. After launch, Care or Growth are optional.
The flagship offer
Meridian Agency Website
$3,500
$1,750 to start. $1,750 at launch.
- Agency positioning — what makes you different, said plainly
- Custom, mobile-first website with insurance-specific copy
- Local search foundation
- One custom customer journey
- One lead destination — inbox, AgencyZoom, or another CRM
- Client-service links — payments, claims, ID cards, service requests
- Analytics and search console setup
- Two revision rounds
About three weeks once your content and access are in hand. Your agency owns its domain, content, and transferable site assets. Third-party hosting and services may carry their own ongoing costs.
Scoped separately when you need them: additional office locations, complex integrations, additional customer journeys, ongoing seo campaigns.
Talk with DariusAfter launch — optional
Care
$149/month
Keeps the site healthy and current.
- Hosting and technical maintenance
- Routine updates, up to 30 minutes a month
Growth
$299/month
Care, plus steady improvement.
- Everything in Care
- One defined monthly content or customer-journey improvement
- Monthly analytics review
- Up to 90 minutes of total work a month
Work beyond a plan's monthly time is scoped and quoted separately. No plan includes unlimited changes, and no one can honestly guarantee rankings or lead volume.
Questions
What agency owners ask first.
- What makes insurance agency website design different from regular web design?
- Structure and language. A coverage buyer does not shop the way a restaurant customer shops — they arrive with a specific exposure and a specific question, and they need to see that you write that line before they will call. That means a page per line of business rather than one 'Commercial' page, copy that stays inside what your carrier appointments and state advertising rules allow, and a quote path that works at 9 p.m. Generalist designers build what you describe. This is built by someone who has quoted the coverage.
- How much does an insurance agency website cost?
- The Meridian Agency Website is $3,500 — $1,750 to start and $1,750 at launch. After launch, Care ($149/month) covers hosting and maintenance, and Growth ($299/month) adds a monthly improvement and analytics review.
- How long does it take to build?
- About three weeks once your content and access are in hand. Your proposal states the timeline in writing.
- Do I own the website?
- Your agency owns its domain, content, and transferable site assets. Third-party hosting and services may carry their own ongoing costs.
- Will the site help me rank in local search?
- That is a core part of the build: a page targeting each line of business you write, proper on-page metadata, Google Business Profile setup, and a site fast enough on mobile to not lose visitors before it renders. Ranking takes months of consistency, not a launch-day switch — but the foundation is set correctly from the start.
- Can leads go into AgencyZoom or my CRM?
- Yes — the build includes one lead destination, such as your inbox, AgencyZoom, or another CRM. More complex integrations are scoped separately.
What I don't do
- Client portals or AMS integrations
- Paid ad management
- Social media management
- E-commerce
- Legal or compliance review
Next step
See what this would look like for your agency.
A 30-minute conversation with Darius. We'll look at your current site, talk through your customers, and you'll get a written proposal within 24 hours.